My client, a major producer of flavours and fragrances, needed a graphic to support and complement their recent webinar focused on the new mainstream flavor trends emerging from the current COVID-19 crisis.
My task was to create an infographic based on the key points of the webinar and to highlight the opportunity areas currently available for the manufacturers.
The layout of the infographic was built of five similar opportunity area sections. Each section started with relevant stats showing why the area is important, continued with a list of categories, and ended with a colorful block listing the most important flavors and trends. I created custom icons to represent the areas and categories. The area icons were also used in section headings and trend block backgrounds, creating a cohesive look.
The resulting infographic summarized the most important info from the webinar in a clear and engaging way.
Data for the infographic was provided by the client