A window cleaning company needed to advertise their service on Instagram.
My goal was to create a graphic with a description of the service and a call to action.
The idea was to show that windows anywhere are better when clean. To achieve this, different views were placed behind a window mock-up, finished by an unexpected underwater view.
The resulting long horizontal image was split into square slides so that some parts of the windows got cropped, inviting the viewer to swipe and see what’s next. Then the text was added to individual slides without cropping to maintain readability.
The result was a fun and engaging ad graphic.
Resources
Text and Source Images were provided by the client
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adobe photoshop
January 1, 2000
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