Treebox Logo

A startup called Treebox, which involves products using UV-C lighting to destroy viruses, needed a logo.

The logo had to look friendly, simple, and uncluttered, feature a tree graphic and follow the client's choice of green and purple for colors.

My idea was to turn the initial "t" into the trunk of a stylized tree. The lowercase letter worked best for that purpose, with the crossbar modified slightly to resemble branches. Tree circles were put together to create the crown of the tree.

The final logo was simple yet memorable, well-suited for being etched or embroidered on products, as well as for print and online use.