Corporate Core Values Poster

A group of companies needed a poster listing their core values.

My goal was to create a clean and simple design using the brand colors and provided logos.

One of the most challenging aspects of this project was the fact that wording of the core values varies in length significantly, from a very brief “Be a positive force” to a lengthy “Motivate for success with a passion to get things done”.

To illustrate the points I created a customized icon for each one. The verbs were highlighted to emphasize the action part and attract attention to each phrase.

Final version of the poster featured the stacked words forming a “pyramid” for a stable look and a background enhanced with a subtle pattern.


Logos of the companies and text content provided by the client

adobe illustrator
January 1, 2000

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